There’s nothing quite like holding your first published book, whether it’s hard bound or paperback. Or the feeling that comes from autographing it for someone… Or watching the spark of interest that comes into the eye of your client as they realize that YOU wrote a book… A hold-in-your-hand, paperback book delivers credibility and authority like no other medium. It creates a bridge of trust between you and your client. It establishes you as an expert.
A paperback book is also a valuable marketing tool. A much better give-away than a water bottle or t-shirt, your book leaves behind a piece of you. Your book becomes an instant reference tool, one that can in time be shared as well. Your book clearly states your purpose and expertise, and defines you as a resource.